In this social media world we live in, it's easy to forget about email marketing. It sometimes feels like the Pony Express of online communication.
Yet, it's probably the most important tool in your web marketing toolbox. Here are six reasons why you need to start focusing on building your email list... today.
1. You Don't Own Facebook
Or Twitter, or LinkedIn or Pinterest. When you build an audience on another platform, you're working their land, not your own.
Even if you use an email service provider, like Constant Contact, Aweber, or MailChimp, you still own your list and can take it with you whenever you like.
You should be using social media platforms to engage your audience, but then bring them back to your own website and encourage them to sign up for your email newsletter.
2. No One Sees Your Tweet
Tweet to 10,000 followers and you're lucky if 100 people see it. Send an email to 10,000 opt-in subscribers and it will make its way into about 9,000 inboxes.
Even if most don't "open" that email, they're reminded of your company and that they need your products and services.
3. Email Is Personal
Through the magic of mail merge, your email missive begins with your prospect's first name. That's a one-on-one message, not like a Facebook status update or a blog post. Think that's not important? Think again.
As Dale Carnegie said, "There is no sweeter sound to any person's ear than the sound of their own name..."
4. Email Is Mobile
Did you know that we spend 38.5 percent of our mobile internet time on email? That's about 23 minutes of each hour checking, reading and responding to emails.
With so many of your customers and prospects holding a mobile device in their hand, delivering content via email is critical to engaging them.
5. Email Is the "Little Yes"
It's a proven sales technique that by getting prospects to say "yes" to a small question or request, they're more likely to say "yes" to a bigger request, such as to buy.
Getting someone to sign up for your email newsletter qualifies that they are ready to move down the sales funnel.
6. Email Is a Sales Tool
Email drives online and in-person sales. It delivers digital coupons, which are redeemed at 10 times the rate of traditional coupons.
It warms leads, establishes expertise and builds loyalty when done right.
By no means do I suggest you stop using social media. Or search engine optimization. Or traditional marketing and advertising.
Rather, you should be using these tools and channels to drive traffic to an email capture page and begin building your business... one email address at a time.
Ask the Writers
We love to hear from our readers. If you have something you would like to ask our writers, please send us your questions.